This collaboration builds on an earlier partnership initiated in April 2025. During the May Day holiday, CAR Inc. deployed an initial fleet of BYD vehicles, including the Qin PLUS DM-i and Fangchengbao BAO 8, which received positive market feedback. Encouraged by this response, CAR Inc. plans to significantly expand its procurement of BYD vehicles for the 2025 summer season to meet diverse customer travel needs during peak tourism periods.
The partnership covers multiple areas, including vehicle procurement and operations, joint marketing efforts, brand collaboration, vehicle connectivity technology, used car business models, and service enhancements. Key initiatives include expanding the new energy vehicle (NEV) fleet, launching co-branded test drive programs, integrating data to optimize operations, exploring innovative residual value management, enhancing aftersales support, and providing exclusive employee benefits.
A BYD spokesperson stated: “This strategic alliance also signals a new phase in the scaled and standardized adoption of new energy vehicles in the car rental market, offering an innovative ‘vehicle-operation-service’ solution model for the industry.”
The collaboration leverages BYD’s expertise in NEV technology and CAR Inc.’s operational and market strengths to drive innovation in the car rental sector. By expanding vehicle options, enhancing smart mobility features, and improving supporting services, the partnership aims to promote green travel across China and support the nation’s dual carbon goals for a sustainable future.
This initiative is expected to set a new standard for eco-friendly transportation solutions, fostering greater adoption of NEVs in the car rental market while contributing to environmental sustainability.
