Three Business has launched the UK’s first large-scale eSIM trial, enabling 50,000 businesses in Birmingham and Bristol to test its network for 30 days before deciding to switch providers. This initiative allows companies to evaluate Three’s 5G network alongside their current service, moving away from traditional reliance on coverage maps and third-party assessments.

In collaboration with eSIM Go, the trial offers a fully digital experience, a novel approach in the UK compared to the U.S., where such trials are more common. Businesses can directly experience Three’s network performance, addressing uncertainties associated with changing providers.

Snehal Bhudia, Three Business director, stated: “Choosing the right mobile network can feel overwhelming with conflicting information and the risk of getting it wrong. That’s why we’re offering businesses a free trial of our market-leading 5G network- alongside their current provider. It’s a simple, hands-on way to experience the difference for themselves, helping them make a confident, informed decision that drives real productivity gain for their business.”

The trial emphasizes the importance of reliable connectivity for business efficiency. By utilizing eSIM technology, Three Business simplifies the testing process, allowing companies to maintain existing services while assessing an alternative network, minimizing operational disruptions.

Ian Fogg, research director at CCS Insight, said: “High levels of employee frustration with their current connectivity indicates the scale of the opportunity for alternative 5G solutions. The ability to easily test a different network using eSIM removes most of the risk of switching mobile operators. This is especially important for businesses because of the damage that unreliable connectivity can do to productivity.”

Targeting businesses in the commercial hubs of Birmingham and Bristol, the trial provides access to Three’s advanced 5G infrastructure. The eSIM platform ensures seamless activation, enabling participants to evaluate critical factors like speed, reliability, and coverage essential for modern business operations.

Three Business aims to empower companies to make well-informed decisions by offering direct access to its network capabilities. The 30-day trial period allows businesses to thoroughly assess service quality, supporting their need for robust connectivity in a competitive market.

This innovative trial highlights Three Business’s commitment to advancing telecommunications solutions. By providing a low-risk, user-friendly testing model, the company seeks to attract businesses looking for superior 5G performance. The partnership with eSIM Go enhances the trial’s accessibility, setting a new benchmark for network evaluation in the UK.